Category: CampaignConceptIdentity

You Need
To Hear This

Philips & Les Inrockuptibles associate their skills
and passion for music around the ‘You Need To Hear This’ partnership.
This is the opportunity to make a young public
aware about new music trends and the best products
to listen to them.


Conception and production of an immersive website :
the ‘’You Need To Hear This” Research Center.
The user is immersed in a funny off-the-wall laboratory,
where he or she can test Philips products’ limits.
A unique experience is designed for each product.


Online & Offline :
A specific media plan was drafted to target the public.

Festivals :
Rock en Seine & Francofolies

We organized a tour of festivals to get as close as possible to our target. The young audience was invited to test the products and to live different engaging experiences around music.

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