The revealer
In line with its “Trues Colors” communication territory, which aims to celebrate the true “colors” of its consumers: a youth that is bold, optimistic and full of energy, free from prejudice. The brand has created “The Tropico Revealer”, a grant to help young people realize their projects.
2021
Tropico For the new Tropico campaign, the objective was to deepen the “True Colors” communication territory and to make the brand a real springboard for its core target, through the highlighting of three talents: Kauda Pharaon – designer and creator, Abdoulaye Traoré – actor, model and dancer, Lean Chihiro – musical artist with a passion […]
2019
Brand relaunch In 2019, Tropico was acquired by Coca-Cola.On this occasion, Orès worked with the Coca-Cola teams to redesign the brand, its territory and on the production of a TV / Digital ecosystem in order to spread the brand’s renewal to as many people as possible. Film TV Tropico, True colors. A territory that must […]
