In line with its “Trues Colors” communication territory, which aims to celebrate the true “colors” of its consumers: a youth that is bold, optimistic and full of energy, free from prejudice. The brand has created “The Tropico Revealer”, a grant to help young people realize their projects.
The Tropico Revealer appears as a useful answer to this young generation eager to see their projects come true. The brand invites artists, creative people or enthusiasts (of music, singing, writing, cooking, sports) to register their project by scanning the QR Code visible on all the cans or directly on the Revealer website.
To accompany Tropico and promote this program, we produced a film featuring young people in their daily lives, full of passions and dreams, who, thanks to the Tropico Revealer, develop and reveal their talent.
We also organized a tour bus throughout France to allow these young people to learn about this exceptional opportunity. It was an opportunity for them to discuss their projects and how the brand and this program can help them develop their ideas.
Open to all, the Tropico Revealer allowed three winners to receive financial and human support to develop their projects.