Open to better
To start the year 2021, Coca-Cola wanted to launch a new series of limited edition cans. The principle? Cans with a text with a hole to invite customers to write their good resolutions via the cocacolastore.fr website.
#OpenLikeNeverBefore
For this print campaign, Coca-Cola want to highlight the smalleveryday moments in which the brand supports us. OOH Social media
100 ans ensemble
To celebrate its 100th anniversary in France,Coca-Cola wanted to carry out a campaign recalling the country’s key momentsof gathering that have marked these last 100 years.These were key moments during which the brand was present alongside the French.
Dry January
Launched across the Atlantic a few years ago by the Alcohol Change UK association, the “Dry January”, a challenge to stop drinking alcoholduring the month of January, was still relatively unknown in France. The Coca-Cola Company wanted to take this opportunity to launch a large-scale “Dry January” campaign to promote its sugar-free drinks.
