To start the year 2021, Coca-Cola wanted to launch a new series of limited edition cans. The principle? Cans with a text with a hole to invite customers to write their good resolutions via the cocacolastore.fr website.
For this print campaign, Coca-Cola want to highlight the smalleveryday moments in which the brand supports us. OOH Social media
To celebrate its 100th anniversary in France,Coca-Cola wanted to carry out a campaign recalling the country’s key momentsof gathering that have marked these last 100 years.These were key moments during which the brand was present alongside the French.
Launched across the Atlantic a few years ago by the Alcohol Change UK association, the “Dry January”, a challenge to stop drinking alcoholduring the month of January, was still relatively unknown in France. The Coca-Cola Company wanted to take this opportunity to launch a large-scale “Dry January” campaign to promote its sugar-free drinks.
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