To promote this campaign, Coca-Cola called on Orès to create the resolutions and to set up the artistic direction of the campaign. But also, for the creation of a series of videos highlighting the resolutions of 29 Ligue 1 players who play in the brand’s partner clubs: Paris Saint-Germain, Olympique Lyonnais, Olympique de Marseille and LOSC Lille.

This campaign was broadcasted on the social networks of the Coca-Cola group and in DOOH at the national level.