Voted Independent Advertising Agency of the Year 2021, Orès is a fully integrated independent communications agency. Orès works to define brand platforms and strong, popular and differentiating communication territories, which the agency deploys at all points of contact – offline and online campaigns, activations, brand content, social media, publishing and events.
The agency’s positioning is unique and can be summarized in one motto: creativity in action, since Orès offers strategy, creation, production and post-production under the same roof.
Thomas started his career in 2007 as Communication Manager at Oxelo, and was quickly promoted to Marketing/Communication Director. In 2011, Thomas became Marketing and Communication Director of Quechua. In less than a year, he will be at the initiative of the global redesign of the Quechua brand platform, its iconographic charter and its new positioning. China being a strategic country for the brand, he will spend a large part of his time in Shanghai and will specialize in Chinese strategies (social networks, content creation, media buying, events). Passionate about images, photography and videos since he was young, his passion will lead him to co-create Orès in 2013 alongside Nicolas – his childhood friend.
In parallel to his studies, Nicolas develops a freelance activity as a graphic designer, illustrator, photographer and creates the Orès Gallery – which will become one of the emblematic places of the graphic scene in Lille. In 2010, Nicolas founded Studio Orès and three years later, the studio took off with the production and direction of advertising films, the production of print and digital campaigns. In 2012, Nicolas joined the list of directors of BIG productions. Then in 2013, joined by Thomas, Studio Orès becomes Orès.
Pierre started his career with the Havas group in 2009 as a Strategic Planner and was soon appointed Director of Strategic Planning for the Sports & Entertainment division. Involved in all the tenders, he participates in the development and implementation of engagement strategies for major advertisers (BMW, Coca-Cola, Eurostar, PSG, Orange, Peugeot, Hyundai-KIA). In 2015, he left Havas and Paris to embark on an entrepreneurial adventure in Asia, before joining ORÈS Shanghai as Director of the Asia BU (China/Hong Kong). In 2017, he participated in the launch of the ORÈS office in Vietnam which met with rapid success. In 2018, Pierre returned to Europe and took over the General Management of ORÈS France, and its international subsidiaries. Today, he is in charge of ORÈS GROUP’s development strategy, including the development of new skills, the opening of subsidiaries and M&A operations.
Bénédicte has a 15-year career in the most creative communication agencies of the French market with a strong digital DNA – Buzzman, la chose, Fred&Farid. She also managed the Parisian agency Grey, with a strong international dimension. An expert in brand strategy, she has worked with brands such as IKEA, Schweppes, Audi, Quechua and HSBC on their communication issues. At the heart of her vision of the business is the desire to build brands that are meaningful to consumers and that resonate with their time. As Managing Director, Bénédicte assists the agency’s clients and leads Orès France’s outreach and development strategy.
Pierre-Etienne began his career in image production at Quechua in France and then in China. He joined the Studio Orès team in Lille in 2013, before moving to Shanghai to join the pioneering team to launch the Orès China office. For 5 years, he accompanied clients such as L’Oreal, Hermès, Adidas, Clarins, Decathlon, Philips and many others. In 2018, Pierre-Etienne moved to Vietnam to expand Orès’ presence in South Asia, developing the business locally, regionally and internationally and making the Vietnamese office a true hub for content production and post-production. In 2022, Pierre-Etienne combines the knowledge of the different markets to take the lead, coordinating the management of teams and projects throughout the Asian market.
Sébastien started his career in 2005 and was the very first creative to join Buzzman in 2007. After 5 years with Buzzman and 2 years with BETC, he joined Sid Lee Amsterdam and then Wieden+Kennedy as Creative Director. Seven years later, he returned to France and continued his career in the agency he had seen born 10 years ago to become Creative Director of the IKEA and Deezer accounts and of the Productman entity (Buzzman’s Business Innovation Studio).
With 18 years of experience, Sébastien has worked with leading French brands such as Orange, Axe, Canal+, Air France and global brands such as Ferrari, KFC, Facebook, Nike and Corona. Throughout his career he has experimented and developed ever more innovative creative solutions, which have won him numerous awards at creative festivals such as the Cannes Lions, the Clio Awards and the Art Directors Club.
Thomas, Co-Fondateur & CEO
Thomas débute sa carrière en 2007, en tant que Responsable Communication chez Oxelo, rapidement il est promu au rang de Directeur Marketing/Communication. En 2011, Thomas devient Directeur Marketing et Communication de Quechua. En moins d’un an, il sera à l’initiative de la refonte globale de la plateforme de marque Quechua, de sa charte iconographique et de son nouveau positionnement. La Chine étant un pays stratégique pour la marque, il passera une grande partie de son temps à Shanghai et se spécialisera dans les stratégies chinoises (réseaux sociaux, création de contenu, achat média, événementiel). Passionné d’images, de photographies et de vidéos depuis son plus jeune âge, sa passion le conduira à co-créer Orès en 2013 aux côtés de Nicolas – son ami d’enfance.