L'Oréal

Hydra Power

Hydra Power

This campaign not only serves to highlight the product but also introduce the new faceof this L’Oreal Men Expert, Jackson Wang.We shot the BTS videos, Tmall interactive videos, in addition to ID cuts where Jackson Wang speaksto the camera asking the viewers to take action. Backstage video WeChat post

Brand identity

Brand identity

In 2014, L’Oréal decided to unite 14 countries of the APAC zonethrough a dedicated Brand Identity. Behind the scenes

Men Expert

Men Expert

Photography

China Dream

China Dream

Making-of