Brand identity

Category: ConceptPrint

In 2014, L’Oréal decided to unite 14 countries of the APAC zone
through a dedicated Brand Identity.


We expressed the link between the 14 countries and their common values through an origami maps.
Each facet of the origami represents one country of the zone.
Origami refers to a culture, to movements, to volumes, to evolution and finesse.
Red echoes to happiness and posterity in Asia.


We designed a full graphic guideline associated to the new logotype. This unique tool was created to guarantee consistency in the use of the graphic codes across the region.

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