To celebrate its 100th anniversary in France,
Coca-Cola wanted to carry out a campaign recalling the country’s key moments
of gathering that have marked these last 100 years.
These were key moments during which the brand was present alongside the French.
100 years / 100 contents
For this campaign, Orès had to realize the digital part through the creation of engaging contents. The agency also handled the organization of the campaign through two other main events/messages:
– Made in France
– The World Cup