WEBU campaign

In order to establish Fuze Tea in the tea market as well as in the minds and hearts of consumers, the brand wanted to create content around its commitments but also around the added value of its product: an authentic taste thanks to a unique fusion of its three ingredients, herbs, fruits and brewed tea.

Our creative answer

For the creation of this content, we gathered the key messages of the brand and put them in an original artistic direction. To reproduce the fusion of the three key ingredients, we imagined a kaleidoscope animating the herbs, fruits and brewed tea present in the different flavors that the brand offers.
We then declined this principle into posts, stories, display banners and Instagram filter.

This content was adapted for different countries and posted on their respective Instagram accounts.