Turn

For the launch of its new innovation, the Turn swimming goggles, Nabaiji asked Orès to create a Europe-wide digital campaign. Film

Category: DigitalFilm

For the launch of its new innovation, the Turn swimming goggles,
Nabaiji asked Orès to create a Europe-wide
digital campaign.

The innovation in question relates to the wheel at the back of the goggles, allowing the wearer to adjust them for maximum comfort and support. To do this, we designed, produced and directed a video that combined images of use and of product design with the engineers on the Decathlon premises. A set of overlaid animated graphic effects highlight the innovation and performance.

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