In 2020, Quechua developed and marketed the Easy tent – a new innovation for the iconic
2-second tent. The brand asked us to design, produce and direct a film that tells the story of this innovative product,
which has revolutionised camping and has been constantly
evolving since its creation 25 years ago.
The brand communicates poetically, with a long format of a minute and a half and an original composition developed with sound studio Chut On Vous Écoute. A film that pays homage to the strong bond between people and the 2-second tent, a true transgenerational outdoor companion for 25 years.