Tape à l’oeil

Boost talents

Category: CampaignConceptFilmIdentityPhotographySocial Media

Background

In 2016, Tape à l’Oeil was on the edge of change.
The brand decided to capitalize on those that inspire it everyday: kids, their talents and the adults around them.
Born of the ‘Boost talents’ mission on which we accompany the brand since January 2017.

Identity

Brand revamp and graphic charter creation.

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The Brief

Promote collections and create impacting visuals through chosen kids’ talents.




Objectives

Increase brand awareness on social networks.

Our answer

By the end of 2019, we have created 17 campaigns and 11 ‘talents’ campaigns.

Ad campaigns

Since January 2017, we have conceived and produced more than fifty films and over 200,000 photos taken between Sri Lanka, South Africa, Miami, San Francisco, Belgium & France.

Our creations get inspired by locations and the talents of the kids chosen in collaboration with TAO’s teams.

Talents films

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Talents Retrospective

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New Positioning

In 2019, we initiated a change in the brand’s strategy. Be more authentic, real, and close to its customers… Goodbye models and shootings.

Hello real kids, experiences and authentic reactions.

The Winter & Celebrations shoots became Édition #001 and #002 where Louka, Melody, Lorenzo and Shaina explored the French Alps, meeting 3 real life professionals that shared their know how and passion.

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