Takuma

Category: ConceptIdentityPhotographyPrintWebsiteDigital

Our own integrated brand. Our testing field.
Takuma is part of the Orès ecosystem:
we don’t only take parts in its communication strategy, we’re shareholders.
It’s a project we truly love, where we are our own clients. 
Takuma is a creative gem for which we like to try, do, undo, redo…
It allows us to get better everyday and to be closer to our clients’ concerns.

Identity

An isotype, simple and refined.
Which reaffirms Takuma as a foil brand.

A font, lifted.
Simple, refined and timeless.

An aspirational signature.
Which highlights the Brand promise.

Product design

In 2018, we had the chance to launch the E-foil project, a true revolution on the surfing eco market. 

We believe we need to be aware of the state of our oceans and we believe in developing more responsible products that allow you to feel more and more sensations on water.

Films


Cape Town Surf trip

Corsica E-foil cruising

Vietnam Session

Website

Social Media

We run social media on a daily basis, and we have very good results which show a passion and a real affinity with the brand.

Catalog

Event

Participation in the Cannes Yachting Festival, the boat show in Paris and in Düsseldorf.
This is also the year of an exceptional RP launch. We organized a press day, where we had journalists test the product on the Seine. We collected more than 1000 press releases, through major national media (TF1 / L’EXPRESS / FIGARO / BFM etc) but also many international media (Article relayed by AFP and AFP international).

Photography

Photo and video bank rich with 5 shootings over the year (allowing us to cover our needs in images for the year)

How to

Educational content to give confidence in technology.

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