With the objectif to establish itself on the premium water market in France,
Smartwater wanted to develop a unique graphic identity and increase its notoriety
via a poster campaign and a social media campaign aimed at its trendy and urban target.
Also, as an official partner of the French football team, Smartwater
wanted to set up a tactical campaign during the 2019 women’s football World Cup.
Social media campaign
We also created a social campaign to promote the Smartwater range (flat and sparkling).
![](https://www.ores-group.com/wp-content/uploads/2020/04/ezgif.com-video-to-gif-1-3.gif)
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![](https://www.ores-group.com/wp-content/uploads/2020/04/DISCUSSION-01-576x1024.jpg)
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![](https://www.ores-group.com/wp-content/uploads/2020/04/MANTRAS-01-1024x1024.jpg)
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![](https://www.ores-group.com/wp-content/uploads/2020/04/Post-graphique_01-1024x1024.png)
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Visual identity
We have overhauled the identity of Smartwater and implemented a major poster campaign to promote the brand as a sponsor of the French Women’s Team.
![](https://www.ores-group.com/wp-content/uploads/2020/04/mockup_smartwater.png)
DOOH
Decaling
![](https://www.ores-group.com/wp-content/uploads/2020/03/photo_vitrine_angle_pour_coca-1.jpg)