After a new brand strategy and a fresh new campaign launched in 2021, the brand asked
us to adapt their advertising for 2022 by giving it a more natural feel, and focusing
on the local origins of this water, filtered for 60 years in Belgium’s Ardennes
region at Chaudfontaine.
We have therefore adapted the packshot of the 2021 film by Orès, as well as the prints and the entire Social Media campaign, focusing on three key pillars: naturalness, local roots, and the brand’s CSR commitment.
Naturally, we set off to film in the valleys of the Belgian Ardennes, near the source of Chaudfontaine, to capture it in all its beauty.
At the same time, we created a tag in motion design to present the flavoured range.