For many years, children’s product brands have idealized parenthood.
But everything is not always going well and young parents have thousands of questions.
Biolane want to show reality while reassuring young parents.
We play with all of these questions young parents are asking themselves after the birth of their child, to make Biolane the baby’s and the parent’s best friend.
We created a brand movie promoting Biolane’s ambition and values.
We also created shorter movies that explore the different life scenes of the brand movie, in a format allowing the broadcast on social networks.
We produced tutorials for social networks to help young parents and answer their questions.