X-Light “We all need warmth”

Category: CampaignFilmPhotographyWebsite

Quechua has asked us for two years in a row to communicate on their X-Light jacket.
The first TV spot was shot in the Alps and in New Zealand. 
The second one took place in the Mont Blanc valley.  
Each TV spot was accompanied by a dedicated website.

“We all need warmth”


To call attention to the benefits of the product: warmth and lightness, we decided to replay the famous ‘We all need warmth’ campaign in a new video. This time we want to play on the lightness both illustrated by baby animals, and the Xlight down jacket.


In this version of the “ We all need warmth campaign”, the product is more compact and lighter, that’s why the heroes are baby animals. Production took place in the Alpes and New Zealand.



The website offered a digital experience with the jacket. As the page scrolls down the jacket folds and unfolds


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