After defining the territory and the mission for the new toys brand PicWicToys,
we imagined a digital campaign but also adapted for cinemas and stores
in order to present its new identity to a wide audience.
Campaign
Devided into 3 films, it highlights the imaginary world of children and take us into three original universes, with a Sheriff, a Doctor, a Bear and a Knight we can meet again through activations on the brand’s social media or website.
![](https://www.ores-group.com/wp-content/uploads/2020/03/15.-Mercredi-27-novembre2-960x960.jpg)
Films
The Sheriff
The Doctor
The Knight
Social media
Also adapted for the brand’s social media through a teasing phase before activation once the film is released, the campaign allows a deep dive into each universe and is an invitation to games with fill-in the blanks texts, fun facts, staging situations or diverted packshots.
![](https://www.ores-group.com/wp-content/uploads/2020/03/picwic-960x960.jpg)
![](https://i.ibb.co/C8vdgz8/Copie-de-Chevalier-e-pe-e.gif)
![](https://i.ibb.co/9N4gVq2/Copie-de-Soldat-tambour.gif)
![](https://i.ibb.co/j5gcThN/animiertes-gif-von-online-umwandeln-de.gif)
![](https://i.ibb.co/KhpRxfy/Copie-de-PIC-Ketchup-e-cran3.gif)
![](https://i.ibb.co/K5Y2nyZ/Copie-de-Explications-e-cran1.gif)
![](https://i.ibb.co/nQf8v8d/Copie-de-PIC-chevaliers.gif)
![](https://www.ores-group.com/wp-content/uploads/2020/04/Copie-de-Packshot_chevaliers-1024x1024.jpg)
![](https://www.ores-group.com/wp-content/uploads/2020/04/Miseenscène6-1024x1024.jpg)
![](https://www.ores-group.com/wp-content/uploads/2020/04/Copie-de-1_Saloon-1024x1024.jpg)
![](https://www.ores-group.com/wp-content/uploads/2020/04/Miseenscène2-1024x1024.jpg)
![](https://www.ores-group.com/wp-content/uploads/2020/04/Miseenscène1-1024x1024.jpg)
![](https://www.ores-group.com/wp-content/uploads/2020/04/Mise-en-scène5-1024x1024.jpg)
![](https://www.ores-group.com/wp-content/uploads/2020/04/CHEVALIER.jpg)
![](https://www.ores-group.com/wp-content/uploads/2020/04/Mise-en-scène4-1024x1024.jpg)
![](https://www.ores-group.com/wp-content/uploads/2020/04/Copie-de-Devine-l_histoire_Médecin-1024x1024.jpg)
![](https://www.ores-group.com/wp-content/uploads/2020/04/Mise-en-scène3-1024x1024.jpg)
![](https://www.ores-group.com/wp-content/uploads/2020/04/Mise-en-scène1-1024x1024.jpg)
![](https://www.ores-group.com/wp-content/uploads/2020/04/Copie-de-Comment_post-1024x1024.jpg)
![](https://www.ores-group.com/wp-content/uploads/2020/04/Copie-de-Texteatrous_1080x1080-1024x1024.jpg)
![](https://www.ores-group.com/wp-content/uploads/2020/04/Copie-de-2_Bandit-1024x1024.jpg)
![](https://www.ores-group.com/wp-content/uploads/2020/04/13.-Lundi-25-novembre-1024x1024.png)
![](https://www.ores-group.com/wp-content/uploads/2020/04/Copie-de-Le-roi-du-lasso-1024x1024.jpg)
![](https://www.ores-group.com/wp-content/uploads/2020/04/Copie-de-3_Calèche-1024x1024.jpg)
![](https://www.ores-group.com/wp-content/uploads/2020/04/4.-Vendredi-1-novembre2-1024x1024.jpg)
![](https://www.ores-group.com/wp-content/uploads/2020/04/6.-Lundi-4-novembre-1024x1024.png)
![](https://www.ores-group.com/wp-content/uploads/2020/04/2.-Mercredi-30-octobre-1024x1024.png)
Interviews
Website
Also adapted on the brand’s online shop website, a landing page is dedicated to every universe of the films, showcasing a whole range of related products.
Results
6,053,572 views in total for the 3 films
1,952,584 views on Facebook
3,051,455 on Twitter
818516 on YouTube
231017 on Instagram
Coverage of 6,837,476 people in social media with 89,721 clicks and 11,632 reactions.