Billboard TV

Category: FilmTV campaignBillboardPlan media

Christmas is coming up.
PicWicToys wants to affirm its leadership position in the toy world
and stay in the minds of families. To do this, Orès is setting up a TV campaign.

For this campaign, 3 fun and different scenes where the princess, the viking and the cowboy come to life. We made the choice of colorful characters to be the ambassadors of PicWicToys ’toys. The toys meet and settle in a small cocooning lounge to watch their favorite show. These sequences immerse us in the world of the game and its magic. Billboards will be broadcast during the Oct-Nov 2020 season / episode 8 of Koh Lanta in Prime Time on TF1.

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