Naf Naf Paris asked us to rethink the brand and the territory of the communication during its hours of strength of the year.
Our response is based on this Audrey Hepburn’s quote “Happy girls are the prettiest”.
To make the girls happy, we decided to surprise them. The surprise and the emotions it brings are at the heart of the new 360 ° communication territory: print, TV movie, digital displays and webcasting.
• 360° Campaign
• Photo et vidéo production
Naf Naf wants to end the monotony of Paris and wants to make the women happy! This advertising campaign is the opportunity to unveil its new signature: “Naf Naf, Forever Surprising”. The brand invades the capital with a series of posters that dress up its heritage.
We worked hand-in-hand with the marketing teams to produce the signage and store POS that will be installed for the commercial operations of the brand.
We have created brochures, digital inserts and POS relays.
We realized the lookbook for the Autumn / Winter and Spring / Summer collection in the studio.
We worked on the graphic universe, and produced all the content. From the choice of the photographer to the photo editing, we have created all the elements necessary for the lookbook to be ready for distribution.