In 2020, ORES produced a TVC for FILA’s MIHARA line.
The TVC featured 2 celebrities in 2 different countries.
i.e. Cai Xukun in China and Koki in Japan.
To overcome this challenge, our director and production team directed the crew in Japan
remotely from Shanghai, and spent a great amount of effort to ensure
the TVC felt consistent even though it was shot in 2 locations with different crews.
KUN, KOKI & BJORN BORG
This campaign was centered around the idea of ”Empowered by Elegance” and how the Mihara line has evolved over time, but still adheres to the FILA heritage.
To display this idea in the TVC, not only do Kun and Koki represent different styles of the Mihara line, but the legendary tennis player and ambassador of FILA, Bjorn Borg makes a cameo appearance as well.
Teasers & Social Media
We created different formats including teasers of the TVC for audiences on multiple social media platforms in China.