Isotoner called on us to assist them in a new
stage of their development with the total revamping of their brand territory.
This was an opportunity for us to produce an initial TV campaign revealing the brand’s new signature: ‘Isotoner, comfort sets you free’.
A strategic shift supported by a new discourse and tone that proposes a new definition of the word comfort: dynamic comfort that puts homebird comfort to shame.
In this film we meet the contemporary dancer Léonore Zurflüh in the privacy of her lounge, who lets her positive energy spill over and launches into some daring choreography spurred on by her Isotoner ballerinas.