To celebrate the start of the school year, we created a campaign for Auchan focused on all the little
things we love about the new school year…
Auchan continues to focus its brand platform on enjoyment and pleasure, by offering fantastic deals on its best essentials for the 2022 school year.
And because going back to school is all about sharing and learning new things, we decided to work with Auchan to highlight these special moments in our campaign.
Made up of seven films, the campaign portrays authentic, touching and playful moments experienced by children in the classroom and playground,
from pranking their classmate with a yoghurt sachet filled with air, to learning to count with snacks instead of on their fingers, and using their compass for pretty drawings as well as geometry and maths.