Klorane’s peonies reveal the strength of sensitive skin with Orès.
Klorane is back in the spotlight with the launch of its Peony skincare range for sensitive skin. Its agency, Orès, designed and produced this 360° campaign (film, press, merchandising, digital & social media), which highlights the new position of an iconic skincare and cosmetics brand that is keen to reaffirm its expertise and uniqueness.
Because behind the Klorane brand, there are first and foremost passionate botanists and pharmaceutical experts who believe in one simple thing: the power of life over life. This DNA, which has been ingrained for over 50 years, was the starting point for the expression of the new communications platform: Lively plants for lively beauty. A visual landscape that is expressed for the first time through the Peony campaign, reconnecting the brand’s expertise with an increasingly educated and knowledgeable audience in the skincare & haircare category.
Orès wanted to dramatise Klorane’s expertise with a lively and vibrant visual identity, combining expertise and lifestyle. A dive into the heart of what makes the brand so strong and effective: its medicinal plants, its active ingredients and all the benefits they provide to consumers on a daily basis.