We started the collaboration with the definition of a new communication territory, translated by one claim: La Création pour toujours (The creation, forever). That claim will be the new Maisons de Mode identity, and will guide each communication.
Designer’s Campaign
To support the new territory, we accompanied Maisons de Mode on a new communication charter, that will define typographies, iconography and new communication templates to support every brand speakings, from the newsletter to the prints and the digitals tools. We lifted the iconography to get 2 new photography brand campaigns the highlight our claim, through different typographic mantras.
Then, we wrote every new prints rhythming the year, mainly to support local and national fashion events: 48H Maisons de Mode, Nomad Market, Marché des Modes. For each of them, Orès shoot and decline the 360° communication: prints, social media kit, film reports, press communication.
48H Maison de mode
