Brand territory

PicWicToys, born from the merger of Picwic and Toys’R’us, has become one of the biggest toy players in France. As a new brand, PicWicToys had to win its place in the hearts of consumers and find a strong communication territory combining the best of both brands. Identity A concept translated by a strong signature: PicWicToys, […]

Category: IdentitySocial Media

PicWicToys, born from the merger of Picwic and Toys’R’us,
has become one of the biggest toy players in France.
As a new brand, PicWicToys had to win its place in the hearts of consumers
and find a strong communication territory combining the best of both brands.

Brand territory

PicWicToys is above all the mark of fulfillment through play, a link generator and generational sharing offering a wide choice of products coupled with advice and entertainment. So our goal here was to show that PicWicToys offers infinite imagination, a place for play that re-enchants the concept of the toy store as the starting point for the game. More than a toy store, PicWicToys had to become a store TO play.

Identity

A concept translated by a strong signature: PicWicToys, Place au jeu and a mission : to make people play, everywhere, all the time.

Social media

Une invitation au jeu que l’on retrouve également sur les réseaux sociaux de la marque : quiz, textes à trous, infos curieuses, tutos, mises en scène… Un véritable échappatoire du quotidien directement accessible sur Instagram, Facebook et Twitter. Le tout dynamisé par les thématiques phares mensuelles et temps forts.

Explore More

Return to Clients Page