PicWicToys, born from the merger of Picwic and Toys’R’us,
has become one of the biggest toy players in France.
As a new brand, PicWicToys had to win its place in the hearts of consumers
and find a strong communication territory combining the best of both brands.
Brand territory
PicWicToys is above all the mark of fulfillment through play, a link generator and generational sharing offering a wide choice of products coupled with advice and entertainment. So our goal here was to show that PicWicToys offers infinite imagination, a place for play that re-enchants the concept of the toy store as the starting point for the game. More than a toy store, PicWicToys had to become a store TO play.
![](https://www.ores-group.com/wp-content/uploads/2020/04/PICWICTOYS_LOGO-02-1-e1586527423994-1024x450.png)
Identity
A concept translated by a strong signature: PicWicToys, Place au jeu and a mission : to make people play, everywhere, all the time.
![](https://www.ores-group.com/wp-content/uploads/2020/04/PICWICTOYS_LOGOTYPE-1024x513.png)
Social media
Une invitation au jeu que l’on retrouve également sur les réseaux sociaux de la marque : quiz, textes à trous, infos curieuses, tutos, mises en scène… Un véritable échappatoire du quotidien directement accessible sur Instagram, Facebook et Twitter. Le tout dynamisé par les thématiques phares mensuelles et temps forts.
![](https://www.ores-group.com/wp-content/uploads/2020/03/picwic-960x960.jpg)
![](https://i.ibb.co/94KDm3B/Copie-de-cran1.gif)
![](https://i.ibb.co/RzwftWM/Copie-de-P-I-C-Video-1080x1080.gif)
![](https://i.ibb.co/S0vgD2S/Pic-Wic-Toys-Square-TEXTE-PARTOUT.gif)
![](https://i.ibb.co/XX2d7hg/PIC-Lune-carre.gif)
![](https://i.ibb.co/XJLMsjb/PIC-Neige-carr.gif)
![](https://www.ores-group.com/wp-content/uploads/2020/03/Rébus_Halloween-1-1024x1024.jpg)
![](https://i.ibb.co/VjKVcR4/Story-Bonne-anne-e.gif)
![](https://i.ibb.co/BTZ1kwk/Copie-de-Ecran2.gif)
![](https://i.ibb.co/BtDb0z3/Boule-de-papier-confirme.gif)