Givenchy

Category: CampaignConceptFilmPhotographySocial MediaKOL

A Diary of Moods
in Paris

“Who ever said that we can only wear one lipstick each day?”

Every person has different moods so why shouldn’t your look as well?
That’s the key message of the pictures and the 3 videos we wrote, produced and edited for Givenchy.

To promote their new lipsticks LE ROUGE, we followed 2 Chinese KOLs during their trip to Paris and wrote their personal diary.
We have associated each style with a specific lipstick to emphasize the different moods of the girls in the city: active, cozy, and party.

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