Fresh & Black

Category: CampaignFilmIdentityWebsiteDigital

The Quechua teams have decided to take up the challenge of designing a tent that would be assembled by itself!
The brand commissioned us to make this revolutionary tent its emblematic product through global support.
Since then, we have not stopped presenting it in all its forms: passing through the emergence of the idea,
the reflection and the know-how that allowed its conception, its evolution,
or its capacity to be creator of unforgettable memories.
A voice around the quest for freedom, wide open spaces and surpassing oneself.

Fresh & Black

We had worked hand in hand with conception team of Quechua to find the best way to promote their revolutionary technology: Fresh&Black.

Thanks to its innovative fabric which reflect and absorb sunbeam, the new Fresh&Black tent wrap us up in freshness and darkness: up to 99,9% of darkness and up to 17 degrees less inside compared to others tents. It’s through a 360 campaign that we plunge users into darkness and freshness.


We were in charge of the TV spot to promote this innovative technology. In this spot, we chose to retrace the steps of the conception if this technology. To put forward the benefit of the Fresh&Black tent, we shot in South Africa.


The user lands on a page almost entirely black, only a zip representing the opening of the tent is visible. With movies, we’re hearing noises of awaken nature, then, a sentence encourages us to discover what’s happening outside…


90% of the poster is black and only 10% of the space is dedicated to the product, to highlight the characteristics of the Fresh & Black technology.

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