In Q2 of 2020, FILA presented us with a very interesting challenge.
They wanted Orès to produce a TVC for their collaboration with Wilson,
that was to feature the top ranking tennis player Kiki Bertens
and the famous Chinese celebrity Huang Jingyu.
The TVC was shot in Netherlands and in China. To meet the clients need for traditional European architecture, for Kiki Bertens’ part we built a clay tennis court from scratch at a manège and we utilized green screens for the HJY part of the shoot to make them appear together in the end.
We created separate 15 second teasers for Kiki and HJY and a version that teased them in the same video. To build up anticipation for the TVC and the coming together of FILA’s biggest ambassadors we edited the teasers in multiple formats for different social media channels.
As part of the campaign, we also scripted, shot and edited 5 episodes of a series of humorous videos where Kiki and HJY show off their talent and coach the viewers how to do some of the most basic things in a stylish way.