What if we could go from land to water in one breath? What if every car became
a ceiling to the world? What if swimming changed in just one click? …
All of these dreams are now possible thanks to highly innovative
products from Decathlon.
Innovation is an integral part of the brand’s DNA. Every day, Decathlon imagines and designs disruptive products that make sport and exercise sustainable and accessible to all. To promote these products, Decathlon asked us to design and develop a fully digital campaign.
In this campaign, we switch from the fantasy of the illustrative approach to real-life situations, shifting from the designers’ wildest dreams to their innovations truly revolutionising sport.
Made up of eight videos, the campaign features the very best of the brand’s latest product innovations: the Easybreath 900 mask to effortlessly explore the seabed, the MH500 roof tent which adapts to any model of car, or the Packraft 500, an ultra-compact kayak that can be transported anywhere!