Sport for the many

Category: Campaign

We have made a series of films to highlight the raison d’être of Decathlon: “Make sport accessible to as many people as possible”. The concept is based on simple mechanics:

“Its when we… that… “ for example: “It is when we design a tent that unfolds on its own that millions of people go camping”. It makes possible to include all employees and thus highlight the fruit of their work and the values ​​they share. A film that Decathlon shared with its employees but also with the general public via a social media campaign that generated more than 1 million views!

Our sense: #Sportsforthemany

Sport for the many 1

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