For the first time in its history, Cartier wanted to create in China
the new world campaign of one of its iconic pieces, the Panthère watch.
For the relaunch of the Panthère Watch in China,
we wrote, produced and directed a modern graphic movie showcasing the actress Xin Zhilei.
Illustrating a text from Virginia Woolf,
this video is a tribute to the beautiful, strong
and intricate personality of the modern Chinese women.