2021

Category: CampaignPhotographyPrintDigital

For the back-to-school campaign 2020, the ready-to-wear brand Camaïeu
wanted to renew the concept of its campaigns.

Our solution: launch a casting call with the brand’s customers to give them a real experience: zero waste cooking, second-hand book hunting, learning how to make their own cosmetics… A back-to-school experience synonymous with a return to life.

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