For the back-to-school campaign 2020, the ready-to-wear brand Camaïeu
wanted to renew the concept of its campaigns.
Our solution: launch a casting call with the brand’s customers to give them a real experience: zero waste cooking, second-hand book hunting, learning how to make their own cosmetics… A back-to-school experience synonymous with a return to life.
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-11-à-18.25.50-960x721.png)
Film
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-12-à-17.25.23-1024x676.png)
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-12-à-17.24.43-1024x1024.png)
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-12-à-17.24.56-1024x1024.png)
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-12-à-17.25.32-1024x677.png)
Landing page
![](https://www.ores-group.com/wp-content/uploads/2021/05/Camaieu-site-1024x806.png)
Photography
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-11-à-18.29.08-1-1024x767.png)
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-11-à-18.45.15-768x1024.png)
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-11-à-18.45.38-1024x766.png)
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-11-à-18.46.08-1024x766.png)
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-11-à-18.46.22-1024x767.png)
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-11-à-18.46.34-1024x766.png)
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-11-à-18.45.53-768x1024.png)
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-11-à-18.46.56-767x1024.png)
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-11-à-18.48.32-1024x681.png)
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-11-à-18.47.06-767x1024.png)
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![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-11-à-18.48.00-1024x768.png)
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-11-à-18.48.09-1024x767.png)
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-11-à-18.48.22-682x1024.png)
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-11-à-18.47.47-1024x766.png)
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-11-à-18.48.41-1024x680.png)
![](https://www.ores-group.com/wp-content/uploads/2021/05/Capture-d’écran-2021-05-11-à-18.48.52-1024x682.png)