Zôdio, a home furnishings, decoration, kitchen and design company, called on Orès to rework its brand platform.
Their goal? To assert itself as an actor of “Doing”.
We then proposed a new positioning: “The expert in doing”, articulated around 3 pillars of Doing: I do it myself, We do it together and Zôdio does it for me. This new positioning allows to highlight the extent of the company’s offer and services as well as its expertise.
This positioning was accompanied by a reworking of the identity:
• A new signature: “It all begins in your hands
• New graphic codes and colors
• A new iconography
Creation of the brandbook listing the basics and examples of application of the new identity.
Redesign of the different communication supports of the brand including the user interface of the website.