In order to reaffirm its brand image, Oxelo decided to work on their brand platform.
We worked together on a long study of their
values, history, positioning, targeting, commitment, territories and vision.
Conception and design of a brand book In order to make the study understandable and considered by Oxelo team that anyone would like to keep and share.
We collaborated with famous French street artist Nikibi, who illustrated it.
We decided to work with Nikibi because we loved his street art style,
which was in line with the brand’s ‘urban exploration’ image.
We worked on more than 20 illustrations.
Some of them were enlarged in order to decorate the Oxelo office.