Devianne, the retailer who gathers under one roof more than 100 fashion brands
such as Levi’s, Desigual, Tommy Hilfiger and house-grown brands,
contacted us in December 2017.
The challenge: To help the brand to evolve towards
a more modern image and to shine so that more people
come to their stores in an evermore competitive area.
The concept evolved to be more powerful around the name Devianne and played with illustration.