X-Light “Bring the warmth with you”

Category: FilmPhotographyWebsite

Quechua has asked us for two years in a row to communicate on their X-Light jacket.
The first TV spot was shot in the Alps and in New Zealand. 
The second one took place in the Mont Blanc valley.  
Each TV spot was accompanied by a dedicated website.

“Bring the warmth with you”

 

In the film, the “Bring the Warmth With You” slogan is translated into moving images through a family who has been enjoying hiking together for many years. The whole concept is developed around the jacket’s anthropomorphism.

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