RSE campaign

Category: CampaignPhotographySocial Media

Jules the Beaver campaign

Auchan has joined forces with the association SOS Villages d’Enfants to participate in the construction of a village for the care of 50 children separated from their siblings. The stuffed beaver Jules  is the element that will make this operation possible. This toy is different because it has only one tooth. Thanks to Jules, the generations are brought together to act together.

Film «La différence nous rassemble» (difference brings us together)

In the studio, we create an atmosphere that inspires confidence, dialogue and sharing in order to make generations interact, by creating meetings between adults and children around the topic of difference. This video shows that Auchan acts for childhood with Jules and is committed to turn our differences into a strength.

More Social Media content was created for this campaign in order to make users play and generate affection for the stuffed Jules through rich and interactive content.

Social media

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