Raincut

Category: CampaignFilmWebsite

Aren’t you a rain addict?

 

Compact, breathable and waterproof, Quechua asked us to highlight its innovative jacket: raincut. To do so, we have taken the opposite of the classic campaigns through a surprising and absurd concept featuring “rain lovers” – people who love rain above all else, signed: “If you are not a rain fan, then buy a raincut”.

Result: 10 million reach / 550,000 views / 150,000 commitments / 15% sales

Portraits

Laura

Rain addict for 8 years: Loves dancing in the rain

Yann and Sandra

Rain addict for 15 years: Love having wet hair

Mireille

Rain addict for 60 years: Loves to feel the drops run down her neck

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Photography

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