Backpack Arpenaz 10

Category: CampaignFilmPhotographyWebsite

Backpack Arpenaz 10 “tested & approuved”


The objective was simple: to demonstrate the durability and reliability of a backpack which costs less than 10 euros. We worked with Quechua on a strong & humorous TV campaign”


We designed the entire campaign’s identity that uses both technical and mountain codes.




The website invites visitors to discover all the testing paths through the mountain, and to know more about products’ tests


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