Backpack Arpenaz 10 “tested & approuved”
The objective was simple: to demonstrate the durability and reliability of a backpack which costs less than 10 euros. We worked with Quechua on a strong & humorous TV campaign”

Identity
We designed the entire campaign’s identity that uses both technical and mountain codes.
Film
Website
The website invites visitors to discover all the testing paths through the mountain, and to know more about products’ tests
Photography
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Tropico
Tropico
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Decathlon
Decathlon
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Cartier
Cartier
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Jaeger-LeCoultre
Jaeger-LeCoultre
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Quézac
Quézac
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Coca-Cola
Coca-Cola
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Lolë
Lolë
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Quechua
Quechua
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Philips
Philips
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Hermès
Hermès
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PicWicToys
PicWicToys
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DeSerres
DeSerres
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Givenchy
Givenchy
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Pimkie
Pimkie
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Acqua Di Parma
Acqua Di Parma
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Tape à l'Œil
Tape à l'Œil
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Bizzbee
Bizzbee
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Adidas
Adidas
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Naf Naf
Naf Naf
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Devianne
Devianne
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Not So Far
Not So Far
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Tediber
Tediber
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Oxelo
Oxelo
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Auchan
Auchan
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Qeelin
Qeelin
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Yuesai
Yuesai
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Ports V
Ports V
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Subea
Subea
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Takuma
Takuma
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Smartwater
Smartwater
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Losc
Losc
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Lokahi
Lokahi
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Maisons de Mode
Maisons de Mode
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Hespéride
Hespéride
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Lepage
Lepage
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Adeo
Adeo
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Cyber Colors
Cyber Colors
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Innisfree
Innisfree
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FFHG
FFHG
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L'Oréal
L'Oréal
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Naturé Moi
Naturé Moi
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Franke
Franke
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Toplife
Toplife
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Argentine Beef
Argentine Beef
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Onatera
Onatera
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Fila
Fila
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Le Roi du Matelas
Le Roi du Matelas
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Dejbox
Dejbox
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LMBC
LMBC
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Fuze Tea
Fuze Tea
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Saveur Bière
Saveur Bière
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Saigon Heat
Saigon Heat
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JJA
JJA
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Andros
Andros
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Zôdio
Zôdio
© 2021 Ores group – Agence creative –.