The Quechua teams have decided to take up the challenge of designing a tent that would be assembled by itself!
The brand commissioned us to make this revolutionary tent its emblematic product through global support.
Since then, we have not stopped presenting it in all its forms: passing through the emergence of the idea,
the reflection and the know-how that allowed its conception, its evolution,
or its capacity to be creator of unforgettable memories.
A voice around the quest for freedom, wide open spaces and surpassing oneself.
Arpenaz 4.1 tent
“This summer, do not rent. Buy!”
It was almost summer, and Quechua wanted its customers to enjoy it. That is why they launched the Arpenaz 4.1 family tent.
After creating a dedicated website, we directed a TVC that was a parody of how real estate agencies tout properties.
We conceived and produced a website demonstrating the tent’s characteristics.