Thomas Cook


Thomas Cook, new comer on the Chinese Tourism market, has the capabilities (service, hotels, partnerships etc.) to offer unique affordable travels in most of the dream destinations of the world. ORES Shanghai was selected for the creation and production of a national digital campaign to increase its brand awareness in China and showcase its custom travel service.


To connect with a wide range of customers in a strong emotional way, we created 3 different love stories – love of a son for his mother, love between friends, and romantic love – to be leveraged through target media.

In each story, we demonstrated how easily our audience could help their loved ones to achieve their dreams of traveling in a particular destination, thanks to Thomas Cook. We supported and optimized the diffusion of the campaign by designing banners, wechat covers, gif and a dedicated website.


  • thomas cook

  • thomas cook

  • thomas cook