Bring the warmth with you.
For the 2015 campaign, a humorous new TV commercial was shot in the Mont Blanc valley. The jacket is so compact, that you can bring warmth with you everywhere you go.
In the film, the “Bring the Warmth With You” slogan is translated into moving images through a family who has been enjoying hiking together for many years. The whole concept is constructed around the jacket’s anthropomorphism.
The 2014 website was updated, and a digital media plan was developed to increase hits. This plan had the particularity to change according to the weather, above 6°C it displays a standard logo and below, it is a frozen one.