Quechua

X-light 2015


After the 2014 “We all need warmth” campaign, Quechua decided to make a new humorous campaign playing on the size of the X-Light down jacket.

concept


Bring the warmth with you.

For the 2015 campaign, a humorous new TV commercial was shot in the Mont Blanc valley. The jacket is so compact, that you can bring warmth with you everywhere you go.

Film


  • X-LIGHT 2015

    In the film, the “Bring the Warmth With You” slogan is translated into moving images through a family who has been enjoying hiking together for many years. The whole concept is constructed around the jacket’s anthropomorphism.

website


The 2014 website was updated, and a digital media plan was developed to increase hits. This plan had the particularity to change according to the weather, above 6°C it displays a standard logo and below, it is a frozen one.

Visit website

photography