To call attention to the benefits of the product: warmth and lightness, we decided to replay the famous ‘We all need warmth’ campaign in a new video. This time we want to play on the lightness both illustrated by baby animals, and the Xlight down jacket.
X-light, we all need warmth
In this version of the "We all need warmth campaign", the product is more compact and lighter, that’s why the heroes are baby animals. Production took place in the Alpes and New Zealand.
The website offered a digital experience with the jacket. As the page scrolls down the jacket folds and unfolds.