Quechua

‘Trip to’ Campaign


How can we communicate the values of Quechua to the Chinese public? How can we help people travel and dream, and encourage them to discover Quechua's products? How can we entertain and instruct a growing online community?

concept


With Quechua, we explored these questions by developing the ‘Trip to’ concept, a year long online and offline integrated campaign.

Discover our Trip to Mont Blanc, New Zealand, Sichuan, Sri Lanka and Vietnam.

Film


  • Trip to New Zealand

    Every 'trip to' video is divided into 4 or 5 mini episodes and 1 teaser in order to have content for social media.
    Trip to New Zealand

  • Trip to Sri Lanka

    Trip to Sri Lanka

  • Trip to Sichuan

    Trip to Sichuan

photography