Quechua phone, mountainproof.
Marketing and communication was a real challenge for us as Quechua still had to prove its legitimacy in the smartphone market. That’s why we decided to explore the mountainproof concept by working on a multichannel campaign with one purpose: prove the resistance of the Quechua Phone in the mountains.
Conception and production of a TV commercial highlighting the outdoor caracteristics, Shock and water resistance, long term battery, ...
We conceived, designed and printed the press kit.
Conception and production of an experiential website. The users were invited to test the Quechua Phone in real mountain conditions. After selecting the natural elements as water, dust and wind and see in real what happened to the phone.
Test it now: