Quechua

Innovation Tent 2014


In order to help Quechua prove its expertise in hiking gear conception, we worked on a multichannel campaign articulated around one keyword: innovation!

concept


Quechua, hiking innovator since 1997.

To reinforce the tagline, we created a campaign focused on innovation paying hommage to Quechua employees. For the first time in Quechua’s history, it is people who actually design Quechua’s products everyday that are at the core of the brand’s TV commercial.

Additionally, we invited the consumer to help co-design Quechua’s next line of tents.

Film


  • TVC

    Conception and production of a TV commercial. In the film, we focus on engineers, people working on prototypes, product managers, people who get up every morning to better user’s life.

website


The experiential website we designed for Quechua is the first website where the user can create his or her own tent, according to personal taste. Visitors to the site are able to vote on tents, and share their creation through social media for a chance to see their tent come to life.

Visit website

photography