Quechua

Backpack Arpenaz 10


Quechua always performs various tests on all of its products. This research and development occurs in its open laboratory: the heart of the mountain.

concept


The objective was simple: demonstrate the durability and reliability of a backpack which sells for less than 10 euros. We worked with Quechua on a strong & humorous TV campaign.

identity


We designed the entire campaign’s identity that uses both technical and mountain codes.

Film


  • TVC

    We wanted to show that, no matter the product, Quechua designs and tests it to the highest standard.

website


The website invites visitors to discover all the tester’s paths through the mountain, and to know more about products tests

Visit website

photography