Shanghai Inspiration’ collection took inspiration from all city details and values. The two brand creators lived in this city during 5 years and wanted to collaborated with friends and locals craftmen in order to show the quality of the chinese craftmanship.
NOT SO FAR // CONCEPTION
Conception and production of a movie that tells us more about Not So far’s story, goes behind the scenes, and introduce the different actors behind the concept.
NOT SO FAR // MEET WITH JJ
Collaboration with chinese artist : JJ. She is an illustrator who takes inspiration from the city of shanghai. We decided to work with her, and she created some logos for this special opening collection. Production of a movie telling the story.
Handmade signature ‘Shanghai Inspiration’, with chinese ink. This collection signature has been applied on all supports, labels, online and offline medias.
Creation of brand communication kit for the press and the client. Design of the welcome pack with some brand gifts inside : Cards, Press Kit (newspaper presenting the brand), stickers, tote bag, welcome pack.